PFHTA brings together a diverse and balanced membership base of professionals that reflects the multiple facets of Pigeon Forge and area businesses. We champion those in advertising, amusements, entertainment, convention, lodging, restaurant, retail, and service businesses who make Pigeon Forge and Sevier County a leader in travel and guest experience.

PFHTAs commitment to education is evidenced by providing annual scholarships for graduating Pigeon Forge High School students.. In addition, we provide financial support for students enrolled in the culinary & hospitality programs at Walters State Community College.

The Pigeon Forge Hospitality and Tourism Association is about making connections: Creating and building relationships within and between city, county, regional, and state businesses, as well as community organizations and governments.